Ed Sheeran- Research and Understanding task

Ed Sheeran has become the nations new favourite artist for his music genre of Acoustic/folk music. 

Ed Sheeran is a very minimalistic artist that focuses more onto his music than his appearance. He uses little editing. For example in 'The A team' The only obvious edit is that the camera screen is in black and white. It is a simple yet eye catching way of making a music video seem more sensitive and possibly not very upbeat, something that has a meaning. 
There is an actress played as a 'crack whore' in his video which gives a story behind his song, which gives the audience members a more thoughtful view on the song, that it is relevant and shows meaning to hat he is singing. 
Keeping the video minimal in ed sheerans video is emphasised through the use of a handheld camera which is easily available commercially. It gives the viewer an idea of the camera representing following her life and possibly seeing reasons why in the past that she died. 

The set is usually in an actual place, not a set which makes Ed seem like an artist that wants the video to possibly be more realistic to his fans. In his video 'Drunk' he is performing in his video but it doesn't change the fact that it is in another realistic setting. It seems like it is in his apartment as he has his cat and sits down with a beer which is a typically routine action when you have just returned from somewhere and want to relax. The camera shots in his videos are nothing out of the ordinary, rather wide shots to give the viewer a clear idea of what is actually happening in the clip.

Overall the reputation of Ed Sheeran is particularly good, and he has had no other newspaper stories than the fact that he has made so much progress over the past few years from no one knowing him and how he has now conquered America.