Adverts

As well as making a Digipak, we have to make an Advert too. I have done some research and i have found a number of Adverts that are useful to analyse to get an idea of how to set our Advert out.
With this Gwen Stefani advert it is very bold. Italmost looks like the photo has been edited to look like she isnt real, and that she is animated by what looks like a watercolour effect. She is central so all of our attention will immediately be brought onto her. The crown and the other props thathave been added in are all sparkly which depicts a flashy woman, that she is very successful in what she does and how she can afford to spend money. The crown shows that she is viewed as a 'queen' of her kind of genre. The colours are very vibrant, and all the colours almost merge into eachother,especially the greens and oranges, and match extremelywell with the colour of the font. The font is very old english, very traditional which goes with the jewels to add to the royal look. In the corner there is a photo of the front cover of her digipak to advertise that too to encourage eople to buy it. The photos are very similar and the advert photo looks like a zoomed in picture which personally makes me want to see the whole thing. It includes information about when her album is due out and what songs are on there -rich girl is a very popular song so people would recognise that and encourage them to buy the rest of the album. Included on this is somewhere to purchase the album so it is quick and easy to buy.

Taylor Swifts advert has a very different portrayal to Gwen Stefani's. She looks very innocent yet her eye contact with the camera adds a bit of sex appeal as she is looking from the corner of her eyes.Again though she is central in the advert which draws us automatically to Taylor Swift's face. The colour theme is very minimal only using yellow, red and white which matches with the photo.The font looks like it has been hand written which gives Taylor swift a personal touch to her advert, and her name looks like it has been written so could possibly be her signature and uses it to be known for this. It says where the album is available to buy so it is easily accessible for their audiences to buy it. Much like Gwen Stefani's advert it shows the front cover of the album and from what we can she see looks very glamourous in what seems to be a red dress. It has added extras written in bold near the bottom to appeal to the public even more. The QR code in the bottom right hand corner may take the audience member onto her website which is also useful. 

This advert by Jessi J is very in your face, it is very centre of attention and gives a lot of attitude with her mouth open. All of the colours work well together as her make up which is smokey and dark matches with the grey bold and capitals font that stands out. Jessi J's name is in an italic font in a silver colour, i don't think that her name stands out as much as it is a fainter colour however as jessie j is very well known for her chart songs, her name doesn't need to be very bold and stand out. Her songs that are mentioned from her new album are very successful already and especially featuring people like david guetta will definitely expand her audience and even just her name. She has an official website which is useful for her fans to look at directly for tour dates etc and for more info about her. The way she looks at the camera is very daunting which emphasises her confidence and her attitude, as, if she can play up to a camera for a photo shoot then you can imagine what she would be like live.