Saturday 29 September 2012

Carrie Underwood- Blown away applied to Stever Archer

Steve Archer is a theorist and i found links between part of his theory and this video by Carrie Underwood. He said that 'Sometimes the artist (especially the singer)will be part of the story, acting as narrator and singing at the same time. 

Storyline:
 This song is about a girl and her father that have a ruined, broken relationship as their mother passed away- there is this clip at the beginning of the video before the song has even started which gives us background info and more of an insight about what her songs about. She sings the song in third person which shows that shes re telling the story which clearly backs up Steve Archers theory about narrative and performance. 

Camera and editing:
There many close up shots of Carrie at the beginning, to show her emotions through clear facial expressions which is captured by the camera. There are also camera shots of panning her feet. Also following her from the front and the side to try and see where shes heading to. As the sung 'daddy was a mean old Mr' there was a crosscut back to him drinking in the house in the black and white coloured shot. Also when she sung 'mamma was an angel in the ground' it cuts to her walking through a graveyard so the narrative is relevant to what was filmed. 
In the video we come to find out that the black and white shots are flashbacks as she is thinking about her dad and how aggressive he was. 

The editing is all made to look very dark, gloomy and show unhappiness. At the beginning they use slow motion for her hair to make her more exaggerated when she was looking at the lightning. There is a use of a time-lapse which gives connotations of her feelings being the same way and how everyday goes by like this. The lightning gets louder as she sings louder to show that shes expressing her feelings of how everythings been 'blown away'. At the end the colour of the shot gets lighter and as she is lip syncing 'blown away ay ay ay' outlines how it was all in the past and she can now look forward. This is shown as the grass is longer and there is now greenery and a dog is walking which is sort of back to normality. 

Costume and props:
Her costume throughout is very minimal- a chequered shirt, jeans and a long cardigan and a pair of brown high leg boots. Her genre is being reflected through her clothing as she wants freedom, so being in the outdoors so an outfit in the outdoors like this is realistic. Her eyes are smokey, this makes us focus on her more as they are extremely eye catching. She sings to the camera a lot throughout the video which shows mystery and that there is more to her. Her cardigan is what brings out her femininity as it is floor length so she retains that still in a subtle way. 

Setting:
There are two main settings in this video- outside,in their house and in the cellar. The house has a black and white picture which portrays bad memories in there in the past and how she feels like a prisoner and outside is in colour, which shows that she has a sense of freedom in her and in the narrative when she's outside she can be closer to her mum who is 'an angel in the ground'. 
Half way through the song as she finds her dad unconscious, the camera isn't black and white any more, its in colour which could mean that her dad was but a bad memory. 

Sound:
Non-diegetic sound is used in some parts of the music video. At the beginning the emphasis of the thunder and lightning the sound over laps the soft music to show that the video will not be as upbeat as this as a 'storm will be coming' and we presume that it will get more downbeat.

Tuesday 25 September 2012

My Survey monkey

I have made a Survey monkey which will help towards my research!  
Here is a copy of all the questions, when i receive the results, i will put them into a graph so that they will be easy to analyse.




I put it on facebook as i know it is a popular social networking website so many people would be likely to answer my survey questions. 

Friday 21 September 2012

Radio Stations and Listener profiles Presentation


This is the online presentation i made, i used the programme Sliderocket which was extremely easy to navigate. 

Similar Existing Artist- Dolly Parton

Dolly Parton


Dolly Parton is a female singer-songwriter, best known for her work in Country music. 

I have looked at her videos on YouTube. Her video 'Backwoods barbie' has both pop and country conventions. The title of the video refers to being in the 'woods' which relates to the country genre as typically 'country' singers all come from very simple backgrounds and enjoy being outdoors and traditional hence the 'woods'. The video uses the pop genre through the use of editing as the effects used are a black and white screen and the main person in the video is in colour.

Thursday 13 September 2012

Information about Taylor Swifts audience

I came across a website which took information off of famous peoples fan pages, facebook pages, twitter and tumblrs. It is basically a massive piece of gathered information taken from the types of people that regularly visit Taylor Swifts Pages. There are a range of people ONLINE that search for Taylor Swift but the majority are females between 18-24. 

This shows the daily visits onto her fan pages. This data is not only taken from people in America, but it is global so counts for most of the world. 

Above is a list of words that Taylor Swifts audiences have also searched. This shows a very feminine range of words which gives us another clear indication that Taylor Swifts audience is made up of mostly females. 



Another interesting observation that there are a variety of ways to access Taylor Swifts pages but technology has a massive influence which could give us a clue that a lot of the younger generation listen to her more as the use of technology comes easier to younger generations generally. 

Research and Planning- Taylor Swift

The Genre route that Tash and I would like to go down is Pop. This is based on a Taylor swift type singer that shows meaning and thoughtfulness in their lyrics. 

Taylor Swift is an artist with a mixture of Genres of both Pop and Country. We found out that the artists that Taylor Swift is influenced by Shania Twain,Dolly Parton and Patsy Cline which both go down the Country/ pop genre route too, however as Taylor Swift is a younger singer than these, her target audiences and fans will be much younger than the others. Shania Twain was a particular favourite of Taylor's and looked up to her more than anything. It was her inspiration, to produce music to Shania's quality as she has the same music taste of the same genre to her. 
I have searched on Facebook 'Like' Pages, Fan pages and Taylor Swifts official verified Twitter Feed and the messages that come through to her from her fans tend to be from the age of about 15-28. The majority of the fans that commented and liked her music were female, but there was a minority of boys that thought she was good looking and some male singers that found inspiration from Taylor Swifts work. 
From this example we can see that Taylor swift has been in spirational and that the fans that listen love the lyrics because they sing about peoples feelings which could be relevant to the person at the time therefore are able to relate to the artists lyrics. 

Chosen song for Coursework

After careful thought, Tash and I have finally chosen our song. It is called 'Falling hard' by Adelee and Gentry. We really took to the song straight away as it has a Taylor Swift type sound to the voices, which we were hoping to find. The Lyrics consist of a girl singing about how she heard a love story and how it basically reminded her of how much she has fallen for a particular person. Tash and i have some ideas up our sleeve on where and how we are going to perform this and i enjoy getting stuck in on actually producing a video behind the song. 


Friday 7 September 2012

New coursework Group

For A2 i have been chosen by our Media studies teacher to be in a group of two with Natasha Beaumont and I. This is because our teacher thinks that we will work well together as we both have diverse ideas on how to structure/research etc. So for these reasons i look forward to working with Natasha.